Start by choosing a Collaboration template based what you're trying to accomplish and generally who you'd like to collaborate with (influencers or brands).
Once you've selected a project type, there are 4 steps to defining the collaboration, and each step has its own set of specification that need to defined:
STEP 1 "I Need"
Provide specifics for what you’re looking for
STEP 2 "In Exchange I Will"
Explain what you'll provide in return
STEP 3 "Partners Must"
Specify qualifications for partners you are looking to work with
STEP 4 "Finding and Choosing Partners"
Share your Collaboration with all the qualifying members of one or more of your Packs
Publish your Collaboration and watch as qualified partners engage with you.